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No current news items found for "" as of
2/6/2012 12:51:24 PM
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Few touchdowns in latest crop of adsHouston ChronicleDerek Rucker, a professor at Northwestern University's Kellogg School of Management who annually studies the quality of Super Bowl ads, said the average quality of Sunday's spots was good, but he didn't see as many standout spots as in previous years.and more » |
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Did 2012 Superbowl Advertisers ignore the Hispanic Demo?Portada MagazineYet, the ads ignored for the most part the Hispanic demo,” says Durham who also is Adjunct Professor of Advertising School of Management at the University of San Francisco, Perhaps, the “Un-Hispanicness” of the ads has to be attributed to the strong ... |
Chicago Tribune |
Pregame blitz for Super Bowl adsChicago TribuneHint: Like more than 100 million Americans, folks at the "Star Wars" cantina apparently watch football, and the ads. For a marketer, "the Super Bowl is really not a game on a Sunday anymore," said Brian Thomas, general manager of brand marketing at ...and more » |
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What Lowe's Does With Its CashMotley FoolIn this series, we tear apart a company's cash flow statement to see how much money is truly being earned, and more importantly, what management is doing with that cash. The first step in analyzing cash flow is to look at net income.and more » |
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